influence

The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.You’ll learn the six universal principles of influence and how to us
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Spécifications techniques

Date de sortie26 décembre 2006
LangueAnglais
ÉditeurHarperCollins
CollectionCollins Business Essentials
Catégories
Accessibilité  Aucune information disponible concernant l'accessibilité pour le format Papier