Medias
influence
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The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.You’ll learn the six universal principles of influence and how to us
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Spécifications techniques
Date de sortie | 26 décembre 2006 |
Langue | Anglais |
Éditeur | HarperCollins |
Collection | Collins Business Essentials |
Catégories | |
Accessibilité | Aucune information disponible concernant l'accessibilité pour le format Papier |